Three Brands, One Vision: Engineering Excellence for Every Step
At our core, we are a collective dedicated to redefining footwear for the modern global citizen. While each of our three brands—Kricely, SKOKOD, and SVNKE—carves its own unique path, they are united by a shared DNA: an unwavering commitment to superior craftsmanship, innovative technology, and a deep understanding of our customers' diverse lifestyles. We don't just make shoes; we engineer trusted companions for every journey, from the rugged trail to the industrial site and the vibrant city street.
Kricely empowers the explorer, building confidence for the path less traveled. SKOKOD safeguards the builder, providing unwavering protection where it matters most. SVNKE elevates the everyday, blending timeless style with modern comfort for urban life. Individually, each brand is a specialist, masterfully serving its niche. Together, they form a complete ecosystem of footwear solutions, embodying our company's promise to deliver excellence, no matter the terrain or task. This is our unified mission: to equip you for every step of your adventure.
1. Kricely: Born from the Trail
Every great adventure begins with a single step, and that step deserves a foundation of absolute trust. Kricely was born from a simple, powerful belief: that the call of the wild should be met with fearless confidence, not uncertain footing.
Our story starts not in a factory, but on the mountain. We saw explorers, runners, and adventurers pushing boundaries, their spirits limited only by the gear they relied on. We asked a question: what if a shoe could be both a shield and a catalyst? The answer is Kricely.
Kricely is engineered for the relentless. We obsess over every detail—from advanced grip systems that conquer loose gravel and slick rock to adaptive cushioning that absorbs impact mile after mile. Our waterproof, breathable technologies are tested in punishing conditions to ensure your focus remains on the horizon, not the puddle. Durability is not a feature; it's a prerequisite. The rugged upper materials and reinforced construction are built to endure, journey after journey.
Kricely is more than footwear; it's your partner in exploration. It’s the confidence to run further, climb higher, and discover the beauty off the beaten track. Our brand is built for those who hear the trail's call and answer with unwavering resolve. With Kricely, the path ahead is not an obstacle; it's an invitation.
Your Journey, Our Foundation.
2. SKOKOD: Built for the Builders
In the world of industry and construction, every day is a test of will, strength, and resilience. Here, footwear isn't about fashion; it's your first line of defense. It's about going home safely after a hard day's work. This uncompromising truth is the bedrock of SKOKOD.
SKOKOD was forged in the spirit of the unsung heroes on worksites worldwide—the welders, the builders, the engineers. We witnessed their dedication and knew they deserved protection that was as tough, reliable, and resilient as they are. Our mission became clear: to engineer safety footwear that works as hard as you do.
At the heart of every SKOKOD boot is an impenetrable fortress of protection. Our alloy safety toes meet and exceed the highest industry standards, shielding against heavy impacts. The puncture-resistant midsoles stand firm against sharp hazards, while slip-proof outsoles provide steadfast stability on oily, wet, or uneven surfaces. But protection is only half the story. We fuse this rugged safety with ergonomic design and all-day comfort, because a safe worker is also a productive one.
SKOKOD is a badge of honor. It represents grit, professionalism, and a commitment to getting the job done. We don’t just build safety shoes; we build trust. We are the shield for those who build our world.
Safety is Non-Negotiable. Neither is Comfort.
3. SVNKE: The Urban Pulse

Life in the city moves at a breathtaking pace. Your footwear needs to keep up, transitioning seamlessly from a morning commute to an evening out, all while making a statement. This is the art of modern living, and this is where SVNKE excels.
SVNKE emerged from the vibrant rhythm of metropolitan life. We observed a generation that values style but refuses to sacrifice comfort—a generation that sees every city street as a runway and every café as a meeting point. SVNKE was created to be the ultimate urban companion, a shoe that speaks to sophistication without uttering a word of compromise.
Our design philosophy is "Minimalist Heritage." We draw inspiration from classic silhouettes and refine them with a clean, contemporary aesthetic. Premium materials, from supple leathers to high-quality textiles, ensure a look and feel of understated luxury. But beneath the elegant exterior lies a foundation of thoughtful comfort. Our anatomically shaped footbeds, flexible soles, and lightweight construction mean that SVNKE doesn't just look good—it feels incredible, from your first step to your last.
SVNKE is for the connoisseur of city life. It’s for those who navigate the urban landscape with purpose and poise. It’s not just a shoe; it's an essential part of your personal style, designed for those who know that true elegance is always comfortable.
City Style, Uncompromised Comfort.